Crisis and reputation communications for the moments that can't wait
Crisis and reputation communications for healthcare organizations require message discipline, regulatory awareness and speed, delivered by a team that has actually managed a live crisis, not one that is learning on the client's time. Our crisis and reputation communications work is led by an APR-accredited PR team that has managed live healthcare crises.
Why healthcare crisis communications is a different discipline
A healthcare crisis touches patient trust, regulatory scrutiny, staff morale, board confidence and media coverage at the same time, often within hours. Generic crisis PR playbooks are not built for HIPAA constraints, for the specific tone regulators and accreditors expect, or for the reality that a single statement can affect an active legal or clinical situation. This requires healthcare-specific judgment, not a repurposed corporate crisis template.
What the work includes
Rapid response communications
Built around a pre-established approval chain, so the first statement goes out fast and accurate rather than fast and wrong.
Message discipline across every channel
Internal and external, so employees, media, patients and the board are not getting conflicting information.
Reputation monitoring and management
On an ongoing basis, not just during an active crisis, so an organization has a baseline understanding of its standing before it needs one.
An APR-led team.
Accreditation in Public Relations is a credential earned through the Public Relations Society of America and is not automatic; it reflects a standard of ethics and practice that matters most exactly when the stakes are highest.
Common questions
Can you help if we're in the middle of a crisis right now?
Yes. Call 501-376-0321 directly rather than requesting a standard consultation. We can discuss the situation and next steps.
Do you only work on active crises, or ongoing reputation management too?
Both. The organizations best positioned when something goes wrong are usually the ones already doing steady reputation work beforehand. We do both.
Will you tell us what to say, or help us decide legally what we're allowed to say?
We build the communications strategy and messaging. mhp.si Health does not provide legal advice, and any crisis with legal or regulatory exposure should involve the organization's own counsel alongside our communications work.