Healthcare marketing for life's biggest decisions.
mhp.si Health helps hospitals, health systems, physician groups, dental and orthodontic groups and healthcare growth companies earn trust, attract patients and measure what matters.
Who We Help
October 26, 2026 3:00 PM–3:45 PM ET · Augusta room
Meet the team behind the results
October 26, 2026 3:00 PM–3:45 PM ET
How Hyper-Local Content Turns Search into Patient Leads
Augusta room
With Jim Gentry, Executive Creative Director, TruHealth Now.
Healthcare marketing is different.
People are choosing care, not products. They are weighing trust, access, cost, fear, reputation, convenience and confidence — usually at the worst possible moment to be comparing options.
So we build marketing that respects the decision: clear messaging, smart media, useful content and measurement that holds up in a board meeting. Brand work that earns trust. Performance work that fills the schedule. Both, from the same team.
Brand depth. Performance discipline.
From brand strategy to patient acquisition, mhp.si Health connects the human side of healthcare decisions with the performance discipline needed to grow.
Healthcare Brand Strategy
Market position, service line priorities and a message architecture your physicians will actually repeat.
Patient Acquisition Campaigns
Always-on demand programs built around appointment volume, not impressions.
Healthcare SEO & Local Search
Provider visibility, service line content and location-level search for every clinic you operate.
Media Planning & Buying
TraDigital™ planning across broadcast, streaming, search, social and programmatic display.
Analytics & Marketing ROI
Cost per appointment, service line contribution and reporting that survives finance review.
Show me, don't tell me.
Le Bonheur Children's
Memphis, TN
More than $100 million raised in the largest capital campaign in Memphis history, and a 340% increase in heart campaign conversions. A relationship that began in 2005 and continues today.
Southern California Health System
AI Overview traffic up 22x. Clicks up 428%. See how answer engine optimization turned search into 180 qualified leads in a single quarter.
Rock Dental Brands
Arkansas and four other states
$9M increase in annual revenue across more than 100 locations. A content and local search program built for multi-location groups.
Creative that connects people with care.
Different audiences need different messages. From children’s hospitals and men’s health to dental and orthodontic practices, our creative reflects the people each organization serves. Explore selected work for Le Bonheur, Arkansas Urology and Rock Dental Brands.
Le Bonheur Children’s HospitalCare for Mississippi familiesSee the client’s work 
Rock Dental BrandsLeap Kids DentalSee the client’s work 
Arkansas UrologyMan Up for Men’s Health MonthSee the client’s work
Campaign artwork is presented as portfolio examples. Embedded offers, screening details and dated claims are part of the original artwork.
Selected clients
- Rock Dental Brands
- Le Bonheur Children's
Arkansas Urology
TruHealth Now
University of Maryland Medical System
Specialist focus. Full-service depth.
mhp.si Health is the healthcare marketing practice of mhp.si — a strategy-first, data-driven TraDigital™ agency in business since 1972.
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We understand major life decisions.
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We connect brand and performance.
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We know local and regional markets.
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We turn complex services into human language.
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We measure marketing against business outcomes.
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We work with healthcare complexity instead of ignoring it.
HIPAA-Aware Healthcare Marketing
We plan campaigns for environments where tracking, consent, forms and vendor access all carry real consequences — and we coordinate with the people who own that risk.
mhp.si Health supports compliance-aware marketing planning and coordination, but does not provide legal advice. We work with your legal, compliance and technology teams to help campaigns and digital experiences respect the realities of healthcare marketing.
What we're thinking about.
How Patients Choose Healthcare Providers Today
Search, reviews, referral, insurance, drive time — in the order patients actually weigh them.
How To Measure Patient Acquisition Without Misleading Yourself
Why cost per lead flatters most healthcare campaigns, and what to report instead.
What AI search changed about healthcare visibility
AI Overviews and chat-based search are changing how patients find healthcare organizations. Here is what changed and what to do about it.
What HIPAA-aware marketing means
What HIPAA-aware marketing means at mhp.si Health: privacy-sensitive analytics, careful compliance coordination and no legal advice.
Let's talk about how patients find, evaluate and choose your organization.
Or call 501-376-0321 and ask for mhp.si Health.