Patient acquisition campaigns
Patient acquisition campaigns are built around a goal number decided before the campaign launches, not measured after the fact to see what looks good. For a health system, that might be conversions on a specific service line. For a physician group, it is appointments or procedure starts. Le Bonheur Children's saw a 340% increase in heart campaign conversions using this approach.
The problem this solves
Most campaigns are built to generate activity: impressions, clicks, form fills. Activity is not the same as a filled appointment or a service line that grew. Without agreeing on the real target number before the campaign starts, a campaign can look successful in a report and still fail to move anything that matters to the organization funding it.
What we actually do
Set the target
Define the one number the campaign is built to move, agreed with you before media plans exist.
Build to that target
Build campaign strategy and creative around that specific target, across paid, organic, content and earned channels as needed.
Focus the campaign
Run service-line-specific and procedure-specific campaigns, not one generic “come to us” message.
Instrument the outcome
Instrument the full path from ad or content to the actual outcome: a scheduled appointment, completed screening or campaign conversion, not just a landing page visit.
Report consistently
Report against the number agreed at the start, on the same dashboard every time.
How we measure it
Whatever the agreed target metric is: conversions on a specific campaign, appointment volume, procedure starts or downstream revenue where that is trackable. Supporting metrics—impressions, clicks and landing page visits—are reported as context, never as the headline.
Proof this works
Le Bonheur Children's saw a 340% increase in heart campaign conversions and a 65% increase in brain tumor campaign clicks, each tied to a specific, named service line rather than general hospital awareness. Arkansas Urology's screening campaign was scoped around appointments specifically: monthly appointments rose from 429 to 572, a 33% increase, returning a 495% marketing ROI. Arkansas Urology remains the clearest example on the site of a campaign measured on the outcome that actually mattered to the practice, not on reach.
Men’s health. A clear message.
Supplied print advertising, presented as portfolio examples. Screening offers, phone numbers, provider counts and awards appear as part of the original artwork.
Let’s Hear It for the BoysMen’s Health Month print creative with a screening message and its original eligibility terms.View print ad PDF 
Man Up for Men’s Health MonthA landscape format carrying the men’s health screening message.View print ad PDF
Who this is for
For health systems, this is how a specific service line grows without competing for attention against every other department's message at once. For physician groups and dental groups, this is the same discipline aimed at procedure mix and open capacity: campaigns built to fill the slot, not just generate interest in the practice generally.
Common questions
What's the difference between this and general advertising?
General advertising builds awareness broadly. Patient acquisition campaigns are built against one specific, measurable outcome agreed before launch, which changes what gets built and how it gets reported.
Can this run alongside our in-house marketing team?
Yes. Most of our health system relationships work this way: we run or support specific campaigns while your team continues to own the rest.
Do you handle the media buying too?
Yes, in coordination with this service.
How do you decide which channels to use?
Channel mix follows the audience and the target metric, not a default playbook. Arkansas Urology's screening campaign used social, PR, web, radio and video together because that combination reached both the men being screened and the women in their lives who often prompt the appointment.
What if the campaign doesn't hit the target number?
We report honestly against the agreed metric either way, and we adjust the campaign based on what the data shows rather than defending the original plan for its own sake.