A 1972 agency that learned healthcare the long way.
mhp.si Health is the healthcare marketing practice of mhp.si — a strategy-forward, data-driven, full-service TraDigital™ agency headquartered in Little Rock since 1972. We have spent decades inside regulated, high-stakes categories where the marketing has to answer to a CFO and a compliance officer in the same meeting. Healthcare is where that habit pays off.
Healthcare does not behave like other categories, so we stopped treating it like one.
Patients decide under stress, locally and often in a hurry. Referring physicians decide on trust. Boards decide on contribution margin. A campaign has to satisfy all three, stay inside HIPAA and still be legible to finance. That is a specific discipline — so we staffed one rather than stretching a general team across it.
A specific discipline.
Strategy First, Since 1972
We were among the first agencies in the region to build a dedicated strategic communications planning discipline, and we founded MarketSearch, an independently managed research subsidiary.
TraDigital™ By Default
Broadcast, CTV, streaming audio, search, social and programmatic display planned as one system. Patients do not separate channels, so neither do the plans.
Regulated-Category Fluency
Banking, government, legal and healthcare. We are used to legal review, procurement and brand standards that are not negotiable.
Research In-House
Market research capability we own, not a vendor we brief. Positioning gets tested before it gets bought.
Google Premier Partner
2026. Top tier of the partner program, which is a performance threshold rather than a badge you request.
A long way to healthcare.
1972 — Mangan Rains Ginnaven
Founded in Little Rock as Mangan Rains Ginnaven Associates, later MRGH.
the discipline — Planning, then MarketSearch
A dedicated strategic planning practice, and an independently managed research subsidiary to feed it.
three offices — Little Rock to Dallas–Fort Worth
Offices in Little Rock, Bentonville and Dallas–Fort Worth, with clients across North America.
today — mhp.si Health
A named healthcare practice: strategists, media, analytics and creative with deep experience in the category.
intelligence. intensity. impact.
intelligence
We are curious before we are certain. Research, market data and your own numbers come before the recommendation — and we will show you the work behind it.
intensity
Goal-driven and persistent. We chase the outcome you hired us for, not the deliverable list, and we say so when something is not working.
impact
Appointments, cases, applications, donors. We report the result that changes your business, then the marketing metrics that explain it.
We positively impact our clients' businesses through constantly innovating our own.
Our stated purpose, and the reason the agency has been rebuilt more than once in fifty years. The category changes; the obligation to move your numbers does not.
Healthcare marketing experience, in-house and agency-side.
Our leadership team did not learn healthcare marketing by working with health systems from the outside. They also bring agency-side healthcare experience, including Mark Samber's work as VP of Digital Strategy at MERGE, a healthcare agency, with Benefis, Munson, Valley Children's and VCU Health. That is the difference between a vendor who studied your industry and a colleague who used to have your job.
Chip Culpepper, Chief Creative Officer
Previously Marketing Director at UAMS. Chip has led creative work for Le Bonheur Children's Hospital, Children's Hospital of Wisconsin, The Children's Institute of Pittsburgh, CHI St. Vincent Health, Via Christi and Our Lady of the Lake. He brings a former in-house marketing director's eye for what a committee will actually approve and what a patient will actually respond to.
Lannie Byrd, Chief Operating Officer
Previously Senior Director of Marketing and Online Services at UAMS. Lannie brings almost 20 years of experience working as a digital strategist with health systems, academic medical centers, community hospitals and large physician practices. He helps healthcare organizations connect digital strategy, marketing technology and patient needs.
Mark Samber, VP of Marketing Technology
Previously Digital Strategy Director at MUSC Health, and before that VP of Digital Strategy at MERGE, working with Benefis, Munson, Valley Children's and VCU Health. Mark holds a PhD in the History of Technology from Carnegie Mellon and leads our web development and martech strategy.
Lauren Farabough, Senior Strategy Director
Previously a Content Strategist at UAMS. Lauren holds a SHSMD credential and has spoken at a prior HCIC conference. She leads strategy for our health system clients.
Meet the team before you decide anything.
Three fields and a strategist replies within one business day. If you would rather see our read on your numbers first, start with an assessment.
501-376-0321 · Riverdale, Little Rock
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Served markets
Explore the markets we serve and the healthcare context behind our work.