How Hyper-Local Content Turns Search into Patient Leads
This session explores how hyper-local SEO helped TruHealth Now, a clinical network serving the Washington, DC area, move from low visibility to hundreds of patient leads in a highly competitive market. By focusing on location-specific SEO content and conversion-focused web design, TruHealth Now dramatically increased impressions, clicks, rankings and conversions. Learn how local intent can still drive growth — even in the age of AI-driven search.
Session details
October 26, 2026 3:00 PM–3:45 PM ET
Augusta room
What this session covers
This session explores how hyper-local SEO helped TruHealth Now, a clinical network serving the Washington, DC area, move from low visibility to hundreds of patient leads in a highly competitive market. By focusing on location-specific SEO content and conversion-focused web design, TruHealth Now dramatically increased impressions, clicks, rankings and conversions. Learn how local intent can still drive growth — even in the age of AI-driven search.
Speakers
Jim Gentry
Executive Creative Director, TruHealth Now
Mark Samber
VP MarTech & Web Dev, mhp.si
Caleb Byrd
SEO & Analytics Specialist, mhp.si
Why we are qualified to speak on this
Our HCIC presentation focuses on TruHealth Now, a clinical network serving the Washington, DC area. Working with TruHealth Now, we used location-specific SEO content and conversion-focused web design to move from low visibility to hundreds of patient leads. Jim Gentry, Executive Creative Director at TruHealth Now, joins us on stage to discuss the work and its results.
After the conference
Session materials will be shared here only when they are available. Get the companion checklist now, or request playbook availability.